Your next cup of coffee should be Yunnan

Earlier this year, a documentary posted online by Jewish-American Jerry Kowal, an Internet influencer in China, went viral and gained much attention through Shanghai-headquartered video portal bilibili. He introduced Yunnan green coffee to a famous coffee roastery in the US, the Brooklyn Roasting Company, and recorded the entire process from roasting to cupping and feedback.To get more news about yunnan coffee, you can visit shine news official website.

In fact, you can already see a few local roasters and coffee shops offering Yunnan coffee in the States, big brands such as Starbucks and La Colombe.

Around the world, you may find Yunnan coffee at Square Mile in the UK, Pablo & Rusty’s in Australia, Rabbit Hole Roasters and Hatch Coffee in Canada, Girls Who Grind Coffee in Germany, and many more.
It’s common to see Yunnan coffee in domestic cafes and coffee shops. But its popularity worldwide is growing too. “There are various reasons why Yunnan coffee is popular across the world,” said Timothy Heinze, director of PNG for Sucafina, co-founder of Yunnan Coffee Traders and an instructor at the Coffee Quality Institute. Originally from the US, he was living in Yunnan Province from 2009 to 2019. “I was working with coffee farmers and producers in the region, helping provide international accredited training to producers, supporting the development and growth of the coffee industry, and researching various paths for quality improvement in the country,” he said.

Meanwhile, Heinze started YCT, an export company focused on sharing the wonderful coffees of Yunnan with the international market. Many famous roasters source Yunnan coffee from YCT, which was one of the forerunners in introducing Yunnan specialty coffee to the world. “One thing we’ve found is that as roasters seek to diversify their own offerings (breaking outside of offering the ‘traditional’ origin of coffees), they are seeking newer and ‘emerging’ origins that would offer a unique and exciting flavor profile,” Heinze said.
In Portland, Oregon, a city best-known for its cafe culture, Chinese entrepreneur Joe Yang founded his In J Coffee shop in 2018.

He has roasted and offered Yunnan coffee for around two years so far. “I’ve been drinking Yunnan since 2015. I feel Yunnan coffee is getting cleaner without the weird flavors it used to have,” he said. “Also, I can see farmers treat the ‘process’ really well as the taste profile is delicate with no earthy flavor.”

The processing method is crucial to the tasting notes of a coffee. In recent years, Yunnan farmers have spent much time and effort on this step in coffee production from seed to cup. Yang tried five different processed coffees recently.

“They are all great. I think farmers want to use ‘process’ to enhance flavors, which is a good way to promote Yunnan coffee to the world,” he said.

Before, Yunnan beans were acceptable rather for espresso blends than for filter coffee. “It’s hard to stand out by itself in the international market,” said Yang.

At In J Coffee, many of Yang’s customers love Yunnan as espresso with a smooth chocolaty taste. “But they are also surprised by natural processed Yunnan,” Yang said, “which is really rich, fruity on drip. They said that is the best coffee they’ve ever had.”