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However, they often miss out on one of the most exciting content formats that serve the purpose well. It’s live streaming.Live streaming is a popular way to introduce new products, host virtual events, and share behind-the-scenes footage with the world in real-time. And YouTube is an excellent platform to do all this and more.

With YouTube Live, you can build a loyal audience by instantly connecting with the viewers and responding to their queries and comments. In addition, it’s a fantastic way to grow your YouTube channel by adding credibility to your video content.

In this guide, you’ll learn what exactly YouTube Live is, how to live stream on YouTube, and some tips to make your YouTube Live videos a crowd puller.
What is YouTube Live?
YouTube Live is a feature that lets you interact with your target audience in real-time.

When you live stream on YouTube, your live videos go in the “Live” section, on the left-hand side of the YouTube homepage.Users navigate the Live section to check out live streams of their interests. While some can come across your live content under the live section, some can see that on their feed, especially if they have watched your videos or watched similar ones. Then, of course, your subscribers will also find your live stream on their homepage.

Wondering how to do live streaming on YouTube? You can go live on YouTube using a webcam, mobile, or an encoder.

While webcam and mobile are perfect for beginners who want to go live without any hassle, encoder streaming is a good choice for live streamers who wish to advance their streaming capabilities with features like screen sharing, broadcasting gameplay, external audio and video hardware connectivity, etc.