The global maternity pillows market size was USD 565.46 Billion in 2021 and is expected to register a revenue CAGR of 5.1% during the forecast period, according to latest analysis by Emergen Research. Rising incidence of restless legs syndrome is a major factor driving revenue growth of the maternity pillows market. The third trimester of pregnancy is difficult when women first start to feel Restless Leg Syndrome (RLS).

Stretching and flexing, which are typically used to alleviate leg cramps, cannot be effective and some prescription drugs that could help with restlessness are not safe to use in pregnancy. Women who experience this syndrome can find some relief from maternity pillows, as these gently elevate the leg, angling it at a 45-degree for a more pleasant sleep in night. The channels that have been carved into this cushion further ensure that legs remain in the right position even when they are deep sleep. In addition, by stabilizing legs and releasing compression on legs nerves, it significantly lowers the risk of RLS occurring.

The report studies the factors influencing the growth of the industry in the global market and offers accurate predictions about the growth pattern. The report pays special attention to the key elements of the market, such as drivers, restraints, opportunities, threats, risks, limitations, and other aspects. The report covers a comprehensive analysis of the competitive landscape with a detailed analysis of the company profiles, product portfolio, and business expansion strategies.

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Some Key Highlights from the Report:

  • The polyester fiber segment accounted for largest revenue share in 2021. One of the most common pillow fillers, polyester fiber, is soft and provides powerful body support. Amount of fiber filling can be changed to alter the firmness of pillow. Although it is a very flexible and useful material, it is not suggested for persons who have dust allergies as it has a tendency to hold onto dust and bacteria and absorb heat. It has a short lifespan, usually only lasting two years. Polyester pillows are soft, velvety, lightweight, and moldable, which effectively compress and fit practically any sleeping position. These pillows are among more well-liked types currently in the market owing to their accessibility and adjustability.
  • The C-shaped segment accounted for largest revenue share in 2021. The pillow supports head, tummy, legs, and back and, as its name implies, is shaped like the letter C. This pillow is useful for people who prefer to sleep in a riding position. One can lay their head on top of cushion and slide their back inside the curve. C-shaped pillows provide comfortable support for head, neck, back, and pelvic area and are excellent in easing any pelvic tension and reducing water retention in legs and ankles. These pillows are not the best option who prefer to switch positions or toss and turn frequently throughout the night, as they will need to adjust the pillow with them, when they change sides.
  • The E-Commerce segment accounted for a largest revenue share in 2021. The expansion of this market is supported by increase in variety of online services available and quick rise in internet users. Customers use e-commerce websites to avoid the trouble of going shopping in-person, where they can choose from a wide selection of items and take advantage of beneficial bargains and discounts. The way individuals buy and sell pregnancy products, notably maternity pillows, is changing as a result of e-commerce. In addition, E-commerce websites provide a number of advantages over conventional sales channels when comparing them in terms of product availability, price, shipping options, and many other important features. Majority of customers also choose to shop online as it has lower prices than other retailers and physical stores.

Key Players Profiled in the Report are:

Theraline UK, Babymoov, Leachco, Inc., PharMeDoc, The Boppy Company, LLC., Cozy Bump Corporation, Queen Rose, Medela AG, Quilt Comfort, and Pregnancy Pillow Co.

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The report offers a comprehensive breakdown of the regional analysis of the market and subsequent country-wise analysis. The regional analysis of the market comprises of production volume information, consumption volume and patterns, revenue, and growth rate for the forecast period of 2022-2030. According to the regional analysis, the market is primarily spread over key geographical regions as follows:

  • North America (U.S., Canada)
  • Europe (U.K., Italy, Germany, France, Rest of EU)
  • Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
  • Latin America (Chile, Brazil, Argentina, Rest of Latin America)
  • Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

The report is an investigative study of the technological developments and product advancements, along with a regional analysis for each product and application offered in the market. The fundamental objective of the report is to give an insight into the workings of the maternity pillows industry. It provides an accurate and strategic outlook of the market with a thorough assessment of the segments and sub-segments of the market. It provides a panoramic view of the industry to offer a deeper understanding of the global industry.

Emergen Research has segmented the global maternity pillows market based on material type, shape, distribution channel:

  • Material Type Outlook (Revenue, USD Billion; 2019-2030)
    • Styrofoam Ball
    • Memory Foam
    • Microbeads
    • Polyester Fiber
    • Buckwheat
    • Others
  • Shape Outlook (Revenue, USD Billion; 2019-2030)
    • U-Shaped
    • C-Shaped
    • Wedge Shaped
    • Full-Length Pillow
    • Others
  • Distribution Channel Outlook (Revenue, USD Billion; 2019-2030)
    • E-Commerce
    • Retail Stores
    • Hospital Pharmacies

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Key Questions Answered in the Report:

  1. What is the growth rate of the maternity pillows market? What is the anticipated market valuation of maternity pillows industry by 2030?
  2. What are the key growth driving and restraining factors of the maternity pillows market?
  3. Who are the prominent players operating in the market? What are the key strategies adopted by these companies?
  4. What are the key opportunities and growth prospects of the maternity pillows industry over the forecast period?
  5. Which region is expected to show significant growth in the coming years?

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