Newell Brands Inc.’s NWL DYMO product line introduced three LabelWriter machines as part of its product innovation efforts. The new products are — LabelWriter 550, which is an ink-free label printer; the high-speed printer LabelWriter 550 Turbo, with LAN network connectivity; and LabelWriter 5XL, which can print extra-large labels up to four inches wide. The move is also in sync with consumers’ growing demands for office and at-home printing supplies.Get more news about Dymo Labels,you can vist our website!

All three models support PC and Mac operating systems and can be used for business purposes, including printing labels for addresses, mailing, shipping, file folders, visitor management, asset tracking, inventory and price tags. The products feature direct thermal printing technology and the new Automatic Label Recognition, which helps detect the label size, type, color and advanced reliability, and helps prevent the possibility of misprinting labels. Customers can also track remaining labels, thus, reducing unplanned downtime.

DYMO’s new products are not only easy to use but also sustainable. Its authentic LabelWriter paper labels are made up of FSC certified materials and label box packaging uses 80% recycled paper.

What’s More?
Newell has been witnessing a recovery in the Writing Business with core sales growth in the unit in second-quarter 2021. Strength across all regions, school re-openings and the demand for key categories such as pens, presentation markers, permanent markers and highlighters remained upsides. Within the unit, the gel pen category and “Boy, do I love that pen” also act as key growth drivers. This marked the second consecutive quarter of strong POS growth in the Writing business. Going ahead, management remains optimistic about the back-to-school season and is on track for long-term growth on the back of robust merchandising plans.

With the acceleration of the vaccine programs, the resurgence in in-store consumption trends also bodes well. In second-quarter 2021, the company witnessed healthy consumption trends in the United States, as business trends normalize. Sales growth in brick-and-mortar stores outpaced digital sales in the reported quarter, as it lapped a period of store closures and lockdowns in the year-ago quarter.

Newell’s solid online show has been strong for some time now due to customers’ persistent shift to the online platform. As a result, e-commerce sales grew in the mid-single digits, accounting for roughly 20% of total sales in the second quarter. Going forward, the company expects digital penetration to increase despite the potential quarterly fluctuations due to the lapping of the extravagant digital sales witnessed in 2020 due to store closures.