As the internet grows more pervasive in our daily lives, it is essential to have a robust online presence. But it's not enough to have a website; it must be designed to attract your target audience and assist you in reaching your business objectives. 

Plus, making personas is actually pretty simple. To begin, conduct surveys, interviews, and market research to learn more about your present clientele. With this information in hand, you can round out your user profile with quantitative analytics and data on their actions. 

MavericksMedia being the calgary website design companies is super excited to develop our client’s web design, and here is a reason why.

Let's delve deeper into the aspect of behavior. 

The majority of the points on the list are simple and/or can be found through analytics. However, the most important part that requires analysis and expansion is the last point, which pertains to behavior patterns. From the user journeys to the narratives and storytelling on every page of your site—even down to the CTAs—these patterns will dictate everything. 

Chewy is a model of a fantastic, tailored customer service experience.  They've built a brand that prioritizes people and their needs. Their ability to forge true connections with customers allows them to capitalise on the emotional factors that influence purchase intent and decisions, leading to increased loyalty and market share. Their website is built with a focus on user behavior in mind. They are familiar with your needs and can streamline the buying process for you. 

Those relationships with customers, though? From sending condolence notes upon a pet's passing to email confirmations stating, "our paws are working on your order," Chewy incorporates a great deal of personalization and brand personality. Chewy has a lot of devoted customers because of their meticulous attention to detail.

The optimal number of personas is three to five.

In most cases, a website will have more than one audience. Site visitors to an educational institution's website, for instance, would most often be classified as either current or prospective students, as well as faculty, staff, donors, and alumni. A healthcare site may have present patients, caregivers, employees, and contributors. Having three to five personas is considered standard practice. 

How many do you need? Take a look at your customers. Tell me the many types of customers you serve. 

However, remember that it's equally important to avoid trying to please everyone. If you aim to please too many people, you might end up confusing them all and failing to attract, engage, delight, or convert any of them. Avoid watering down your message by using multiple personas.

An accessibility reminder

One of Kanopi's many causes is making the web more accessible. You should be prepared to accommodate a wide range of users' needs on your site, including those with visual impairments, colorblindness, or vestibular issues. To make sure accessibility is a top priority throughout the project, it's best to include accessibility requirements in the early strategy phase, before designing and developing your site.

My personas are complete. What is their purpose? 

After you've made your persona, you can refer to them while you build the site. "Would my persona enjoy this?" should be your guiding question for all design decisions. In that case, it's likely not the right choice for your website. 

Are you ready to begin using personas? You can get help from Kanopi. 

If you're new to creating personas for clients, we recommend starting with our detailed guide. To have them made instead, just get in touch with us.

Plus, as trends come and go, it's crucial to consistently gather customer feedback. Doing so will keep your user personas current with client needs, allowing you to keep providing valuable products and services regardless of changes in the industry.