Market Scope

Market Research Future/MRFR confirms that in 2020, the guilt-free desserts market was worth USD 909.7 million. The market valuation is bound to rise at a rate of 7.3% from 2020 to 2027.

Growth Boosters and Deterrents

Guilt-free desserts contain natural ingredients and have low calories. They are generally plant-based and have therefore, gained significant traction over the years. Surging health consciousness worldwide has been a major reason for the market’s splendid performance lately. Emergence of the veganism and flexitarianism trends across Europe and North America has raised the demand for guilt-free desserts as well.

Furthermore, the mounting number of food-tech startups with expertise in plant-based and organic desserts in various countries has pushed the market proliferation. Advent of several food-based online channels that sell a variety of nutritious and healthy foods provide lucrative opportunities to the brands active in the market.

The COVID-19 outbreak has also give rise to multiple attractive opportunities for the food-based brands and food startups worldwide. The pandemic has led to a shift in the preference and tastes of the consumers, with more inclination towards nutritious and healthy foods. In view of these opportunities, several food companies and startups are developing vegan desserts, which are already a huge hit among the consumers.

Eminent Vendors

The renowned players active in the worldwide Guilt-Free Desserts Market include Alternative Foods (Philippines), Bliss Unlimited, LLC (US), Unilever (UK), Ben & Jerry’s Homemade, Inc (US), Grupo Bimbo (US), Karma Baker (US), HP Hood (Planet Oat) (US), Cado (UK), Danone S.A. (France), Daiya Foods Inc. (Canada), and more.

Segmental Review 

Product types covered are puddings, cakes & pastries, yogurts, ice creams, and more.

Major distribution channels are Food Retail (Supermarket & Hypermarkets, Specialty Stores, Convenience Stores) Online, and others as well as Food Service.

Accelerated preference for vegan and organic cakes & pastries owing to the changes in consumer preferences and taste has elevated the market position. consumers are now more inclined towards nutritious and healthy foods have further raised the market demand.

Food retail will continue being the dominant segment out of all the distribution channels. The types of food retail segments are specialty stores, convenience stores, supermarkets & hypermarkets, and others. Robust consumer reach and the high availability of various product offerings contribute to the dominance of the food retail segment. The food retail segment held a share of close to 70% in the year 2019. On the other hand, the food-service segment can anticipate growth at the highest rate in the coming years, given the surge in the number of hotel chains that include a variety of vegan desserts in their menu.

Regional Insight

Soaring health consciousness among Europeans has prompted the developers to make use of healthier and more natural ingredients in their food products. With the rising awareness about white sugar’s negative impact, consumers are increasingly avoiding products containing white sugar and opting for desserts that are plant-based and low-calorie content.

Asia Pacific is poised to significantly well in the near future, given the rampant demand for plant-based food products in emerging countries like Japan, China, Vietnam, the Philippines, and Australia. In view of this, global vendors are trying to set up their businesses in the region, offering products that are low in sugar and high in nutrients.

Recent News

March 2022

Lundberg Family Farms, introduces its latest rice cake flavor, which is Salted Caramel. Unlike other caramel rice cakes currently available in the market, Lundberg’s guilt-free rice cake contains real caramel. Plus, it’s free of additives, artificial flavoring and is vegan-friendly. In addition to real caramel, the Salted Caramel Rice Cakes are also non-GMO, organic, kosher, whole grain, and certified gluten-free.

NOTE: Our Team of Researchers are Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.