Secrets of site positioning.
SEO agencies are often perceived as mysterious establishments where in the middle of a dark office there is a huge cauldron with a bubbling substance, and employees from time to time throw unspecified organic residues into it, while pronouncing spells in a language known only to them. ;) To get the expected positioning results, no cauldron, no spells, no magic at all. Website optimization is a long process based mainly on the painstaking and hard work of a team of specialists.Hours of analyzing and interpreting data, solving ever—growing problems, tracking Google's constant changes are just some of the tasks that make a website rise in search results. The topic of SEO is (unfortunately) also a lot of myths that do not reflect reality, which still function in the minds of entrepreneurs and marketers. Below I will dispel doubts related to SEO myths that are often repeated in my daily work.
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# Positioning of sites ends with achieving a high position.
A high position in the search results is just one of the goals that the client must achieve. Our work absolutely does not end with improving the position of the site. An increase in the visibility of the page and, consequently, an increase in traffic should lead to an increase in conversion. We must make every effort to ensure that a user who visits our site buys a product or service. In addition, the Google algorithm does not sleep and at any time can lower the position of one site at the expense of another site. In addition, there is a contest that will definitely do everything to jump you in the search results. Therefore, SEO specialists monitor the situation all the time, make changes and corrections, enrich the link profile so that the site remains in high positions for a long time.
# SEO and website positioning are two different things.
I'm probably going to expose myself here in front of many SEO specialists... When it comes to this particular myth, opinions differ greatly even among Polish specialists, where you can hear that SEO is just one of the elements of positioning. for link building and analytics. In the world, everything is simpler and the concept of SEO is considered more broadly, identifying with it all actions responsible for the position of the site, including the link building mentioned above. I will stick to the second version, thereby dispelling the myth that SEO and page positioning are something else.
# The agency guarantees you a specific place in the search results.
If you are an SEO specialist every day and read this text, then you probably smiled the same way as I did at this moment :) Positioning in search results is aimed at promoting the site in organic search results and bringing it as high as possible, but the final success consists of so many factors and variables that there is never a guarantee of success. No self-respecting agency offers a specific score for competing keywords, so if someone gives you a 1st place guarantee, you should be on your guard.