Market Highlights
An Intelligent Personal Assistant (IPA) is a type of digital assistant that utilizes artificial intelligence and natural language processing to understand user commands and perform tasks based on their request. Examples of popular IPAs include Siri from Apple, Google Assistant, Amazon Alexa, and Microsoft Cortana.
In the case of the android platform, Google is used as an intelligent personal assistant while in the case of the iOS platform Siri is used as an intelligent personal assistant.
IPAs are designed to assist users with a variety of tasks, such as scheduling appointments, setting reminders, sending messages, making phone calls, and searching the internet for information. They are typically built into smartphones, smart speakers, and other smart devices, and can be activated by voice commands or through a physical button.
The development of IPAs has been driven by the increasing popularity and adoption of artificial intelligence and machine learning technologies. As these technologies continue to improve, IPAs are becoming more advanced and capable of performing more complex tasks, such as making purchases or controlling smart home devices.
Overall, IPAs are designed to provide users with an intuitive and convenient way to interact with technology and access information, and are expected to play an increasingly important role in our daily lives as technology continues to advance.
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Competitive Outlook
Facebook Inc., Apple Inc., Artificial Solutions, AOL, Baidu, Microsoft, IBM, Google Inc., Nuance, and Amazon are key players of the global intelligent personal assistant market.
The COVID-19 pandemic had disrupted major processes globally but IPAs had assisted consumers with queries related to the virus, diagnosis, and other essential requirements. The platform provided for rapid communication between patients and doctors during the pandemic can favor the market greatly. Rise in bring-your-own-devices (BYOD) and remote working can influence the expansion of the global intelligent personal assistant market to a great extent.
However, data protection and privacy issues can hamper the market growth.
Segmentation:
By deployment, it is segmented into tablets & computers, smartphone, and others.
By technology, it is segmented into deep learning, voice recognition, and natural language processing.
Regional Analysis
North America is dominating the market of intelligent personal assistants with a humongous market share in 2015. High standards of living, high disposable income levels, and procurement of smart devices are some of the major factors driving the market expansion in the region. The integration of smart speakers in the automotive sector for controlling various systems and the rise of chatbots can fuel the market growth. Infotainment systems and deliverance of personalized content are other micro drivers of the region.
Europe is holding second position in the market closely followed by Asia Pacific (APAC). Progress in machine learning and artificial intelligence as well as developments by major companies in improving the accuracy of IPAs and ability to assist in various tasks can drive the market growth. Investments by conglomerates to improve the speech recognition technology can favor the IPA market.
APAC has emerged as fastest growing market. The main factor driving the market of IPA in the region is the economic growth of countries and high adoption rate of technology. Most of the companies in APAC region are under development and adopting new technologies for better growth in various sectors. High demand from India and China for smartphones and tablets are driving the market of IPA in this region.
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Intelligent Personal Assistant Market Information, by Deployment (Smartphone, Tablets & Computers), by Technology (Voice Recognition, Natural language processing & deep learning) - Forecast 2027
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