Construction companies need websites to showcase their portfolios and success stories, attract new clients, and improve customer service. They can even go a step further and turn their sites into a web portal with various useful tools for their clients.

1. Make it mobile-friendly

Mobile-friendly websites are critical to today’s customers. They are accustomed to getting information in a quick, convenient and seamless way. If your website doesn’t offer that, they will quickly click away and pay a visit to your competitors’ site instead.

If you want your construction website to be successful, you have to ensure that it offers a smooth experience across all devices. This means that your site should load quickly, have easy navigation, and include the necessary contact information for people who are interested in working with you.

It also helps to include testimonials and reviews from past clients. These will add a personal touch to your website and help potential clients trust you. Having social media icons on your website is another great way to show that you are active in the community and that you care about your customers.

A strong construction company website is one that clearly explains what makes it unique and how it will benefit potential clients. A website that does this well will help to increase conversions because it will demonstrate a clear understanding of the needs of your audience and how you can meet them.

A good way to do this is by displaying your service area on the homepage of your website. This is especially important for larger companies that serve a wide area because it will let potential customers know that they will be able to work with you regardless of where they live. For example, the ADCO construction website has a strong and well-balanced homepage design that shows their service areas and highlights how they will benefit each customer. This is a great example of how you can use a well-balanced layout to create a compelling website that will improve your conversion rates.

2. Make it easy to navigate

Like any business website, a construction website needs to be easy to navigate. The right design and marketing elements help to establish authority, build trust, and guide visitors who are looking to learn more or book services.

As one of the fastest-growing industries in the country, a construction company's website is a powerful asset. It can showcase the amazing work that construction companies do, connect with new customers, and serve as a repository for important documents and resources. However, many construction companies have yet to fully embrace their website as a marketing tool. This is a huge missed opportunity for those in the industry.

The first thing you'll notice about the JDG Construction website is that it has a sleek motion design that effortlessly takes you through each page. This is a great way to set yourself apart from competitors and make it clear that you know how to take your customers through the process of creating their dream project.

Using high-quality images on your construction website is key, but that doesn't mean you have to hire a professional photographer. Many online stock photography sites provide affordable (and sometimes even free) options that can make your site look more polished without breaking the bank.

3. Make it mobile-friendly

In a world where the average smartphone is glued to your hand, it’s important for your construction website to have a mobile-friendly design. This way, users can easily browse through your pages and services/products without any problems. This will also help in reducing customer complaints and increase your brand recognition.

Your construction company’s website can be used to showcase your best work, as well as give potential customers a peek into your business and team. This is especially true if you have a blog section where you can regularly write about your services and provide tips to your clients. You can also include a live chat feature on your site so that people can ask any questions they may have.

A clean and modern construction website design can be a great way to show off your expertise in the industry. You can use a grid layout with large text and plenty of white space to create a readable and easy-to-navigate site. A video background can also catch the attention of your target audience and make them feel connected to your brand. For example, TMA used a video of a contractor carefully sanding a piece of wood as the backdrop on their homepage to capture the user’s interest and demonstrate their craftsmanship.

IMC Construction goes a step further with their testimonials by featuring video rather than written content. This allows their clients to hear from real people and get a feel for the passion behind the words. This will help to build trust and make them more likely to hire the construction company.

4. Make it mobile-friendly

A responsive website design is vital for your construction business. It means that your visitors will be able to view your page, services/products, and contact information from their mobile devices without any issues. A responsive website will also ensure that your site loads quickly, which is a must because most people use their mobile devices while at work or on the go.

Including a video on your website is an effective way to show potential clients what you can do. This can help build trust and credibility with customers, especially when it comes to a new construction project. You can use a tool that allows you to easily create a video using your smartphone.

Lastly, you should always make it easy for potential clients to get in touch with you. This can be done by displaying your phone number on all pages of your website, and it’s also a good idea to include links to your social media accounts. Cortes Contractors does a great job of this by displaying their phone number on the top and bottom of their homepage, as well as a contact form on their website.

A construction company website is a powerful marketing tool that can help you attract more customers and boost your sales. By following these tips, you can create a construction website that is both informative and attractive.

5. Make it mobile-friendly

Whether your construction company is a large corporation, a family-run business or a one-man operation, a website is important. It brings in new leads and sales for your business. It also allows you to establish your brand and credibility in the industry. And, most importantly, it makes your construction company accessible to a wider audience.

When it comes to designing a construction website, you want to make sure your site is mobile-friendly. A mobile-friendly website is one that displays correctly on a smartphone or tablet and can be navigated easily by users. This is important because many people use smartphones to access the internet.

If you don’t have a mobile-friendly website, you risk losing potential customers. To ensure your website is mobile-friendly, check to see if it loads quickly and uses the right amount of images and text. Also, make sure all links open in a new tab, rather than stacking them on top of each other.

A great way to show prospective clients what your construction company can do is by using a portfolio or project gallery. This is where you can showcase pictures of previous construction jobs, including before and after photos and descriptions of the work that was done.

When it comes to attracting new customers, a website is an indispensable tool for construction companies. It’s a place where you can share your story, build credibility and attract customers who are looking for exactly what you have to offer.