If you work in the auto repair industry, you are aware of how fiercely competitive it can be. National repair chains and the proprietors of neighbourhood auto repair shops compete fiercely for the patronage of the local populace in numerous American cities.

You will eventually need to have your vehicle maintained or repaired. The world's largest market for passenger vehicles, including cars, trucks, and buses, is found in the United States. According to recent data, there are currently almost 250 million registered vehicles on the MOT CARAVAN Farnborough. All vehicle types are included in this number. Every year, almost 16 million new cars are sold.

It is therefore not surprising that there are thousands of auto repair businesses around the US, given the size of the target market. There were 129,616 well-established companies doing general auto repair in 2009. These businesses brought in $29.15 billion in sales while employing 422,526 people. That figure will probably be greater in 2012.

How can an auto repair shop stand out from the competition? To spread the word about their company to local customers, several auto repair shops have started combining marketing strategies like print advertising, newspaper ads, and TV commercials. While some car repair companies continue to use conventional marketing techniques, others have adopted mail-based marketing strategies, such as the use of printed direct mail campaign pieces.

The Internet has made it possible for auto repair firms to market themselves in new ways, including through the use of social media and how-to videos. In all facets of Internet marketing, web design, locally targeted social and mobile marketing, and direct response couponing, auto repair businesses are getting more informed.

An auto repair shop needs to know who its consumers are, what they want from the company, and how to best contact them rather than attempting novel marketing strategies. You would think about doing that if all of your clients for your auto repair firm told you that they prefer receiving marketing text messages on their phones. Similarly, you might think about sticking with your auto repair direct mail advertising if it consistently brings in consumers throughout the work week.

An effective marketing strategy for auto repair shops is a combination of techniques. Email marketing is very well balanced with direct mail. While a devoted customer could feel at ease receiving a similar offer in his email inbox, some new customers might receive a direct mail postcard with a new offer on repairs. It takes both art and science to attract new clients and keep current ones.

Today's marketing is strategy-driven communication: identifying your target audience, learning why they buy from you in the first place, and then working hard to keep them coming back. An auto repair shop will succeed in its local markets if it is successful in managing that communication relationship.