Auto Shanghai 2023: The BMW Group.

The BMW Group is making a strong appearance at Auto Shanghai 2023 with a total of three world premieres from its BMW brand. The focus will be on the latest product and technology innovations, with an emphasis on electrification and digitalisation.To get more breaking news shanghai, you can visit citynewsservice.cn official website.

For the first time, the brand will showcase exclusively electrified new models at a trade fair. The star attractions are the all-electric BMW i7 M70 xDrive (combined electricity consumption: 23.8 - 20.8 kWh/ 100 km in the WLTP cycle) as the new range-topping model of the BMW 7 Series, the BMW XM Label Red (combined fuel consumption: 1.7 - 1.6 litres/100 km [166.2 - 176.6 mpg imp]; combined electricity consumption: 34.5 - 33.0 kWh/100 km; CO2 emissions combined: 39 - 35 g/km in the WLTP cycle) with M HYBRID drive system and a version of the all-electric BMW iX1 (combined electric consumption: 18.1 - 16.8 kWh/100 km in the WLTP cycle) developed exclusively for Chinese customers. The BMW i Vision Dee and the MINI Concept Aceman will also make their Asian debuts at Auto Shanghai 2023.

The premium manufacturer is also underlining the importance of the Chinese automotive market to BMW by unveiling three new models from the brand for the first time at Auto Shanghai. "BMW stands for innovation, cutting-edge products and a broad technological approach," said Oliver Zipse, Chairman of the Board of Management of BMW AG. "This enables us to respond to the individual wishes of our customers, especially here in China."
From 18-27 April 2023, BMW will offer visitors to the National Exhibition and Convention Center in Shanghai a comprehensive show experience. In the exhibition area of Hall 7.1, the full range of BMW electrified models will be arranged around the centre of the stand, which is designed as a charging station. In addition, an electrifying lighting installation and numerous interactive elements will draw visitors' attention to the exciting product and brand experience on offer.

On the eve of the show's opening in Shanghai, the BMW Group will host an exclusive event to showcase its latest new models. It will also provide a sneak preview of the 'New Class' model generation, named after the company's pioneering models of the 1960s. The BMW Group is currently developing a completely new technological platform for electric vehicles for the Neue Klasse, which will redefine standards for digitalisation, recycling and design. "The New Class will embody all three pillars of this transformation," says Oliver Zipse. "It will therefore further boost the rapidly growing demand for our all-electric vehicles." At least six models will go into production in the first 24 months after the launch of the New Class.

The models, which will make their world debut in Shanghai, will be presented under the theme "RE:IMAGINE Tomorrow - Make Electric Emotional". "Our BEV ramp-up is exactly in line with growing customer demand," said Pieter Nota, member of the Board of Management of BMW AG, responsible for Customers, Brands and Sales. "Because the customer is at the centre of everything we do: we want to offer the best premium customer experience in our industry".

The all-electric BMW i7 M70 xDrive will provide a unique performance experience in the luxury segment when it takes its place at the top of the BMW 7 Series range. Its two electric motors generate a combined system output of up to 485 kW/660 hp and a maximum torque of 1,100 Nm. "The BMW i7 M70 xDrive is the most powerful and fastest all-electric vehicle in our portfolio," says Pieter Nota.

The BMW XM Label Red also makes its global debut. The new top-of-the-range version of the first electrified high-performance model from BMW M GmbH is powered by an M HYBRID drive system, whose combination of a V8 petrol engine and an electric motor delivers a maximum output of 550 kW/748 hp and a peak torque of 1,000 Nm (737 lb-ft).

The version of the BMW iX1 specially developed for the Chinese car market, which is also being presented for the first time at the Auto Shanghai show, provides fresh impetus for all-electric premium mobility in the compact segment. Made in China for China, the Sports Activity Vehicle is equipped with one electric motor at the front axle and another at the rear axle, producing a powerful combined output. The new BMW iX1 also includes some particularly sophisticated digital features for the Chinese market. It is one of the brand's first models to feature BMW iDrive with QuickSelect, based on BMW Operating System 9.

Visitors to Auto Shanghai 2023 will also have the opportunity to meet the BMW i Vision Dee, where "Dee" stands for Digital Emotional Experience. The vision vehicle enables a remarkably intense bond between human and car, with digital features that go far beyond the functionality of voice control and driver assistance systems as we know them today.