Now you need to take a decisive step and start telling people about your great content or campaign.

You should start with your high-level targets because not only can they give you good results if they respond well, but you can then use them as social proof later when you go out to smaller websites. If smaller websites see that the influencer liked the content and shared it, they will be much more open to you when you contact them.

Throughout all of this, be sure to remember one thing: You're connecting with a real person.

There's not some machine behind the website you're contacting that decides whether or not to respond to you. There's a real person who actually probably gets a lot of emails if they have a popular blog. They're real people, and they deserve you to take a little time to let them know that you're not just another spammer or automated email program. We'll talk about a few specific ways to do this later in the guide, but for now, remember that you're contacting a real person. Ask yourself how you would talk to this person if you met them in real life. You would have a real conversation with them, not the conversation you had with other people you met that day.

Also, there's probably not a single blogger who wakes up in the morning thinking, "Hmmm, who should I refer to today?" They never planned on referring to you - they have work to do, which probably takes priority over what you have to offer them. For this reason, don't assume that the blogger owes you anything. Your job is to tell them why you deserve their time, attention and help.

If the thought of contacting a real person and telling them about your content makes you a little nervous, do an internal check and make sure your content is as valuable and accessible as you think it is. While overconfidence can be a mistake, you should feel confident enough in your idea to believe that real people will respond well to it. If you approached someone on the street and showed them what you were working on, would they react well? If not, you probably have a lot more work to do before you start outreach. 
Remember that the bloggers or journalists you contact are probably very busy people, especially if they run popular blogs with lots of subscribers or work for major news sites. Your message should be detailed enough to explain why they should be interested, and at the same time short enough that they can read the whole thing without getting bored and deleting the message.