Do you use mini-courses in your online marketing? If not then maybe you should! Mini-courses are an important part of Internet marketing. A mini-course is a tool that enables you to provide valuable content to your subscribers and promote your own or affiliate products at the same time. A mini-course is fr*ee information on a specific topic. It is normally distributed as multiple articles in e-mail format over a defined period of time. The mini-course also goes by the name eCourse,How To Write A Mini-Course Articles free report or autoresponder course. Before attempting to write your mini-course, identify a “niche market” that has a unique need for information. A niche market is a small segment of the total general market. It is a group of individuals with a common interest that have specific wants and needs. Individuals in a niche market may also have a common problem that needs a solution. Creating a mini-course is similar to creating an ebook but on a smaller scale. You need to select a “killer” topic that is of interest to your niche market and satisfies a want or need or solves a problem. There is an unlimited amount of information that can be used in a mini-course. The key is to know what information to use. What information do most people want? Individuals look for informational products that satisfy their most important wants or needs. This includes information on: how to do something, money, time, work, health, self-improvement, entertainment, hobbies and sex. How can you find your killer topic? * Listen to your customers. Look for problems they are experiencing when they communicate with you. * Conduct a survey of your customers and the visitors to your website and ask for comments. * Join niche discussion boards and chat rooms. What items are discussed on a repeating basis? * Subscribe to article announcement lists in your niche and identify the key topics being published. Next, look for common issues or problems in the information you have collected. Can you solve any of them? If not, locate an expert that can help you. Identify creative and useful solutions to the issues or problems. Develop an outline to be used as a guide in writing your mini-course. Perform the necessary research to obtain the information you need for the mini-course. Present your information in a manner that satisfies the wants and needs or solves the common problem of your niche market. balance decuisine
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