Google Analytics is the most powerful reporting tool for website behavior and performance marketing analysis. However, many Shopify merchants end up in a tight spot when it comes to taking full advantage of it. There could be many reasons behind that such as: Improper native Universal Analytics setup Not Using Parallel Tracking Unwanted referrals (payment providers) Missing social media Ads...

It’s time for Shopify merchants and Google Analytics to get along. Are you ready to shift gears and have a proper Google Analytics setup, some advanced tutorials, or a couple of tips & tricks? Well, you have arrived at your destination! This is your infinite guide to Shopify — Google Analytics integration. As a globally trusted Google Analytics partner of Shopify merchants, we...